The platform is rolling out a updated setting that permits them to reduce the amount of AI-made media appearing in their timelines. This move comes as the service revealed that it presently contains more than 1 bn AI videos.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread release. This development comes amid a rise in AI content, spurred by recent AI video creators.
The Broader AI Trend
Recent reports that nearly one in 10 of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A large amount of this material is deemed low-quality AI content, a term for substandard, factory-style content that is typically nonsensical or dreamlike.
Our research shows that many people enjoy content produced via AI tools, including digital art to science explainers, and we aim to offer the community the power to increase or decrease of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
The service shared that there are currently 1.3 billion videos on its service identified as artificially created. In total, more than 100 mn media items are added to the service daily, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of AI content they view by opening the “manage topic” option in the platform and picking “AI-generated content”. Further subjects that currently be adjusted under the tool cover current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies oblige users to tag “realistic” artificially created content, and it prohibits malicious deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its terms of service.
Furthermore, the platform will from now on apply an AI-generated watermark to content made using its built-in AI features, or detected by an cross-platform project for identifying AI-generated material. This measure is designed to deter users from attempting to bypass the tagging system.
Responsible AI Funding
The platform is furthermore introducing a two million dollar awareness program for professionals and institutions to produce learning resources about ethical AI use. This project will benefit charitable organizations specializing in training coding and technology.
Content Safety Approach
The platform has supported its moderation strategy, amid controversy over intentions to cut jobs for hundreds of review team members in Britain. TikTok is expected to eliminate 439 jobs in its trust and safety division in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.
A company official stated that people-led review would still have a role, but AI can safeguard staff by eliminating the most distressing content ahead of it has to be seen by humans. TikTok stated a notable drop in disturbing and violent content handled by human moderators over the past year due to intervention by its automated systems.
It is vital to integrate humans and technology to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is really helping us process content quickly.”